Desiree Perez may not be known by the world just yet, but she appears to have this ferocious spirit of a hustler that is going to make her something of a household name. Her time that is being spent with Tidal is giving her ability to be the business woman that Jay-Z knows that she can be.
Based on complex.com, Tidal is definitely a strong company now that Desiree Perez has been able to get inside and build her own strategic plans to help this company go forward. She has shown her business prowess as a nightclub owner and contract negotiator for Roc Nation Sports. These ventures have proven that she is capable of handling leadership roles. This makes all the difference in the world when it comes to a company like Tidal.
This is a music streaming service that has seen a lot of ups and downs since Jay-Z acquired this company. The CEO and other financial leadership roles have changed several times since he acquired this company. In many cases the change came because the people that were in place to handle business were not able to successfully generate profits. There have been several leaders in place, and a lot of them have simply failed to live up to the expectations that Jay-Z had for Tidal. Source: billboard.com
Luckily, Jay-Z knew someone like Desiree Perez because she is the wife of one of his best friends Juan Perez. She already had the experience and she was looking for a way to channel her strategic planning experience into the music streaming industry. For Jay-Z this served as a perfect fit because it gave him the opportunity to employ a friend that he was confident in working with. Desiree Perez would prove to be effective in her position and she would not let him down.
For more of Tidal and Perez, click http://templeofthecave.com/tidal-desiree-perez-and-more/