Evolution Of Smooth is the lip balm company that outdid Chapstick with their innovative techniques and savvy marketing strategies. Chapstick is the lip balm company that the majority of people thought of when they thought about a lip balm. For over 100 years Chapstick completely and totally dominated the lip balm industry, and because of that, the majority of innovators did not even try to outdo Chapstick. If they did create a lip balm, it was just a close copy of Chapstick brand.
When the individuals that decided to create Evolution Of Smooth made their lip balm, they wanted to do something totally different. They wanted their lip balm to be mainly for women, and they also wanted their lip balm to totally and completely squash the competition. EOS was able to do both things. They were able to market on the fact that Chapstick never really made changes to their skin care product. They took that standard idea of the look and feel of a lip balm, and they made a product that was never seen on the market before in order to temp curiosity.
The makers of EOS lip balm were able to do many polls on women all across the world. They wanted to see what size, shape, and texture would be the best for women. They received thousands of responses, and they used the info that they found in those responses to create their EOS small round sphered containers. EOS is a company that also uses natural and organic products. Their Amazon sold lip balm’s are filled with soothing vitamin E and jojoba oil. See, http://www.target.com/p/eos-organic-lip-balm-sphere-summer-fruit/-/A-13352556.
Now EOS is the leading lip balm company in the United States, and they are continuing with their streak of success. EOS implements innovative measures to improve their already outstanding product, and they are a company that has set the bar when it comes to lip balm.
EOS Facebook: https://www.facebook.com/eos/