Evolution Of Smooth is the lip balm company that outdid Chapstick with their innovative techniques and savvy marketing strategies. Chapstick is the lip balm company that the majority of people thought of when they thought about a lip balm. For over 100 years Chapstick completely and totally dominated the lip balm industry, and because of that, the majority of innovators did not even try to outdo Chapstick. If they did create a lip balm, it was just a close copy of Chapstick brand.
When the individuals that decided to create Evolution Of Smooth made their lip balm, they wanted to do something totally different. They wanted their lip balm to be mainly for women, and they also wanted their lip balm to totally and completely squash the competition. EOS was able to do both things. They were able to market on the fact that Chapstick never really made changes to their skin care product. They took that standard idea of the look and feel of a lip balm, and they made a product that was never seen on the market before in order to temp curiosity.
The makers of EOS lip balm were able to do many polls on women all across the world. They wanted to see what size, shape, and texture would be the best for women. They received thousands of responses, and they used the info that they found in those responses to create their EOS small round sphered containers. EOS is a company that also uses natural and organic products. Their Amazon sold lip balm’s are filled with soothing vitamin E and jojoba oil. See, http://www.target.com/p/eos-organic-lip-balm-sphere-summer-fruit/-/A-13352556.
Now EOS is the leading lip balm company in the United States, and they are continuing with their streak of success. EOS implements innovative measures to improve their already outstanding product, and they are a company that has set the bar when it comes to lip balm.
EOS Facebook: https://www.facebook.com/eos/
Timothy Armour, a prominent investor and business man and the chief executive officer and chairman of the board of Capital Group, recently criticized the financial expert, Warren Buffett over the appropriate amount of focus and impotence which should be placed upon passive index funds. The dissension came around shortly after news happened to be released concerning Mr. Buffett’s newest investment, a charity deal wherein he wagered one million dollars on a S & P 500 passive index fund. Though it, as yet, remains to be seen whether Mr. Buffett will recoup his invest, things are so far looking good for the multi billionaire.
What then was the disagreement? Timothy Armour has no particular qualms about the investment itself (and indeed expresses his praise for Mr. Buffett’s ken sense of market perception and the rigorous way he has, year by year, built up his portfolio) but rather is worried about the intense focus upon passive index funds themselves. For those that may not be familiar with the term, a index fund differentiates itself from a mutual fund by being passively managed based upon market index rather than being actively and constantly managed by individuals.
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Mr. Armour as the CEO of Capital Group notes that passive index funds are sometimes a good option to considered for one’s portfolio but that they pose a considerable risk in the long term – weakness to volatile markets. Indeed, all passive index funds open up a prospective investor to one hundred percent losses if the mirrored market happens to be in a downturn.
There is good news for residents of the Phoenix, Arizona area, when it comes to the condition of the cool air within their homes. The reason to breathe easier is due to Las Vegas Air and Paradise Air becoming a part of Goettl Air Conditioning. What this means is an already awesome professional team now has 20 more members to add to its arsenal, in the battle against families overheating in their homes. That is a definite reason for the local community stop and smile with a sigh of relief.
But the show does not stop in the metropolitan Phoenix area. Goettl has plans to expand its legacy and empire all the way over to the neighboring state of Nevada where things get just as hot. Really what it breaks down to is that the residential clients of Las Vegas Air and the rental homes from Paradise air now have better access to more services for their consumer dollar.
To be sure, this is not a hostile takeover and everyone from the two smaller companies is glad to join the Goettl family. It is all about getting the most service from and for the local market. Why? Because, after the ink dries on the deal, customers who only had access to great HVAC services are now able to easily ask for plumbing services as well. This upgrade also applies to commercial customers and not just to the residential sector of the market. This includes multi-family properties such as apartment buildings and businesses. Each of these customers can make just one call to Goettl and get their air and water problems solved.
Sometimes, it just takes the experience of a mentor or company that has done it all to make things work out in the end. And in this case, Goettl has more than 70 years of working knowledge, to bring it all together. This deal is a triple play on the classic win-win scenario. That is one win for each of the companies smart enough to cooperate and effectively serve an expanding market, not to mention a win for all the satisfied customers.
When it comes to expecting variety and quality in service Goettl’s customer base already know about it. That is because they remain loyal clients of a business that offers heating and cooling systems, specials, maintenance such as duct sealing, financing, geothermal services, plumbing services and maintenance plans.
Alexandre Gama is a Brazilian publicist and entrepreneur who has broken down barriers and achieved success in a wide array of fields. He worked his way up in the field of advertising, but has accomplishments in a variety of genres including the music industry, fine arts, and luxury sports car manufacturing. He is known for helping turn companies into overnight success stories, and for the many awards his projects have won over the years.
Gama’s flagship business is Neogama. It is one of Brazil’s 20 largest advertising agencies and experienced massive growth in its first few years of existence. The company has been awarded several Golden Lions over the years by the Cannes Film Festival. It developed into an international enterprise when it merged with British BBH in 2002, but ended that partnership in 2012 when it shifted its focus back to the Brazilian market.
Not only has Alexandre Gama been successful in his many business ventures, he has repeatedly been the first Latin American and Brazilian to do so. He has managed to expand the boundaries of the field of advertising and gain accolades for his country.