Fabletics is an athletic apparel company that was created by Don Ressler. It did not take long for it to become a massive success. In fact, the company had a growth rate that was in triple digits in only its second year of existence. Techstyle is the parent company of Fabletics. Techstyle is now valued at more that $1 billion. One of the reasons that Fabletics was able to catch on and gain a massive following of women has been the involvement of actress Kate Hudson. Her fame and commitment to fitness has helped to make the Fabletics brand into something that is now very easy to recognize.
Don Ressler has made a great career for himself by launching successful startup companies that become very profitable in a short period of time. He has been one of the few people who has been able to do this consistently. It is very hard to get a tech startup off the ground because of all the competition that exists in the online business world on apparelnews.net. However, Don uses a strategy that allows him to successfully market his sites to his target audience. This makes it much more likely that the people will respond to his advertising and visit the site that he is trying to promote.
The tech startup business at https://centraljerseyworkingmoms.com/how-does-don-ressler-run-justfab-and-fabletics/ that helped to put Ressler’s name on the map was a cosmetics and skincare business called Dermstore. He got the idea for this site after he noticed that there were not many good places online for women to buy these types of products. He thought this was a perfect industry to get involved with because there was a severe lack of competition. Don Ressler always advises people to launch their startups in industries that do not have a massive amount of competition. He was able to secure the financial backing that he needed. Dermstore quickly took off and started to turn a profit for Ressler and all of his investors.
Ressler did not have any interest in starting another site that sold cosmetics or skincare products. First of all, he already did that. Secondly, he would be competing with himself. Therefore, he made the wise decision to go into the athletic apparel business. He did some research and found out that this industry had been experiencing tremendous growth over the past few years. Fabletics proved once and for all that Don Ressler knows what he is talking about.