NutriMost is suing a competing company called Healthy Living for stealing one of its promotional videos. The video was formally on the NutriMost website, but was allegedly stolen and placed on cantlosediet.com, which is the site belonging to Healthy Living.
While the video was kept mostly intact when placed on Healthy Living’s website, including testimonials for NutriMost, the video replaced mention of Nutrimost with Can’t Lose Diet references.
According to court papers filed in Manhattan Federal Court, Healthy Living didn’t remove the video after receiving a cease-and-desist letter from NutriMost. Instead of removing the video, they simply replaced it with a shorter version.
NutriMost is seeking a court order that will force Healthy Living to pay $300,000 and keep them from posting the video again. NutriMost is demanding that amount due to the theft, but also the loss of their reputation.
The Nutrimost program involves eating organically, which keeps harmful chemicals from entering the body. They recommend finding options in the local grocery store that are grown with approved substances.
Much of the program is about learning to understand a person’s body. When dieting, prepackaged meals or shakes can be detrimental to a body that doesn’t react well to them. With NutriMost, the person is learning the right types of foods and includes a scan to find out what foods are best for weight loss.
While the program advocates more vegetables, it also helps the person understand what kinds of fruits and vegetables contain good sugars. Once a person understands their body as well as the right sugars and the right foods, NutriMost claims they will lose up to 40 pounds in 40 days.