EOS Keeps Their Spheres Rulling

Evolution Of Smooth is the lip balm company that outdid Chapstick with their innovative techniques and savvy marketing strategies. Chapstick is the lip balm company that the majority of people thought of when they thought about a lip balm. For over 100 years Chapstick completely and totally dominated the lip balm industry, and because of that, the majority of innovators did not even try to outdo Chapstick. If they did create a lip balm, it was just a close copy of Chapstick brand.

When the individuals that decided to create Evolution Of Smooth made their lip balm, they wanted to do something totally different. They wanted their lip balm to be mainly for women, and they also wanted their lip balm to totally and completely squash the competition. EOS was able to do both things. They were able to market on the fact that Chapstick never really made changes to their skin care product. They took that standard idea of the look and feel of a lip balm, and they made a product that was never seen on the market before in order to temp curiosity.

The makers of EOS lip balm were able to do many polls on women all across the world. They wanted to see what size, shape, and texture would be the best for women. They received thousands of responses, and they used the info that they found in those responses to create their EOS small round sphered containers. EOS is a company that also uses natural and organic products. Their Amazon sold lip balm’s are filled with soothing vitamin E and jojoba oil. See, http://www.target.com/p/eos-organic-lip-balm-sphere-summer-fruit/-/A-13352556.

Now EOS is the leading lip balm company in the United States, and they are continuing with their streak of success. EOS implements innovative measures to improve their already outstanding product, and they are a company that has set the bar when it comes to lip balm.

EOS Facebook: https://www.facebook.com/eos/

Prominent Investor Takes Buffett To Task

Timothy Armour, a prominent investor and business man and the chief executive officer and chairman of the board of Capital Group, recently criticized the financial expert, Warren Buffett over the appropriate amount of focus and impotence which should be placed upon passive index funds. The dissension came around shortly after news happened to be released concerning Mr. Buffett’s newest investment, a charity deal wherein he wagered one million dollars on a S & P 500 passive index fund. Though it, as yet, remains to be seen whether Mr. Buffett will recoup his invest, things are so far looking good for the multi billionaire.

What then was the disagreement? Timothy Armour has no particular qualms about the investment itself (and indeed expresses his praise for Mr. Buffett’s ken sense of market perception and the rigorous way he has, year by year, built up his portfolio) but rather is worried about the intense focus upon passive index funds themselves. For those that may not be familiar with the term, a index fund differentiates itself from a mutual fund by being passively managed based upon market index rather than being actively and constantly managed by individuals.

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Mr. Armour as the CEO of Capital Group notes that passive index funds are sometimes a good option to considered for one’s portfolio but that they pose a considerable risk in the long term – weakness to volatile markets. Indeed, all passive index funds open up a prospective investor to one hundred percent losses if the mirrored market happens to be in a downturn.

Reference: https://www.americanfunds.com/advisor/insights/market-commentary/tda-rwl-qavolatility.html

Just Another Day Winning for Goettl

There is good news for residents of the Phoenix, Arizona area, when it comes to the condition of the cool air within their homes. The reason to breathe easier is due to Las Vegas Air and Paradise Air becoming a part of Goettl Air Conditioning. What this means is an already awesome professional team now has 20 more members to add to its arsenal, in the battle against families overheating in their homes. That is a definite reason for the local community stop and smile with a sigh of relief.

But the show does not stop in the metropolitan Phoenix area. Goettl has plans to expand its legacy and empire all the way over to the neighboring state of Nevada where things get just as hot. Really what it breaks down to is that the residential clients of Las Vegas Air and the rental homes from Paradise air now have better access to more services for their consumer dollar.

To be sure, this is not a hostile takeover and everyone from the two smaller companies is glad to join the Goettl family. It is all about getting the most service from and for the local market. Why? Because, after the ink dries on the deal, customers who only had access to great HVAC services are now able to easily ask for plumbing services as well. This upgrade also applies to commercial customers and not just to the residential sector of the market. This includes multi-family properties such as apartment buildings and businesses. Each of these customers can make just one call to Goettl and get their air and water problems solved.

Sometimes, it just takes the experience of a mentor or company that has done it all to make things work out in the end. And in this case, Goettl has more than 70 years of working knowledge, to bring it all together. This deal is a triple play on the classic win-win scenario. That is one win for each of the companies smart enough to cooperate and effectively serve an expanding market, not to mention a win for all the satisfied customers.

When it comes to expecting variety and quality in service Goettl’s customer base already know about it. That is because they remain loyal clients of a business that offers heating and cooling systems, specials, maintenance such as duct sealing, financing, geothermal services, plumbing services and maintenance plans.

Alexandre Gama, Brazilian Publicist and Success Story

Alexandre Gama is a Brazilian publicist and entrepreneur who has broken down barriers and achieved success in a wide array of fields. He worked his way up in the field of advertising, but has accomplishments in a variety of genres including the music industry, fine arts, and luxury sports car manufacturing. He is known for helping turn companies into overnight success stories, and for the many awards his projects have won over the years.

Gama’s flagship business is Neogama. It is one of Brazil’s 20 largest advertising agencies and experienced massive growth in its first few years of existence. The company has been awarded several Golden Lions over the years by the Cannes Film Festival. It developed into an international enterprise when it merged with British BBH in 2002, but ended that partnership in 2012 when it shifted its focus back to the Brazilian market.

Not only has Alexandre Gama been successful in his many business ventures, he has repeatedly been the first Latin American and Brazilian to do so. He has managed to expand the boundaries of the field of advertising and gain accolades for his country.

Source: https://pt.wikipedia.org/wiki/Alexandre_Gama_(publicit%C3%A1rio)


Rona Borre the New Business Originator

Rona Borre is in leadership roles in several Chicago business organizations such as the Chicago Network, the Young Presidents’ Organization, and the Economic Club of Chicago. Her voice and wisdom are sought after on television, radio, podcasts and local speaking engagements.

In 2001, Borre founded Instant Alliance, a staffing and recruiting company, in a spare bedroom of her Chicago condo. Today her company works with Fortune 500 companies, midsized and smaller companies to place super-qualified candidates.  More of this on instantalliance.com

Borre says that most staffing agencies are missing it when it comes to one key ingredient. That ingredient is the relationship that must be bonded between the staffing company and the client. This is the reason that Borre and her staff of over 40 highly trained account executives spend a great deal of time with a client, getting to know the principals and what they are looking for in the way of new hires. Once that is discovered, the push is on to find that perfect candidate.

Watch Borre’s talk on youtube.com

That is how Borre achieves a bull’s eye every time instead of just picking anyone who happens to be on the list.

Click https://vimeo.com/instantalliance

Securus Makes Everyone Safer, Including Prisoners

One of our great responsibilities as a society is to protect the most vulnerable in our population. This can include minority groups, religious groups and any inequalities facing a particular gender or gender identification. In fact, I believe we are be judged as a society by how we treat the most vulnerable among us. We will certainly not be judged by how we treat our rich, privileged or powerful.


One of the most important populations to protect are our prisoners. That may sound controversial, but it is moral. Plus, when we treat our prisoners well, recidivism is reduced. In other words — when we adequately protect our prisoners and convicts, crime in the real world is reduced. It makes you safer, so you should have a vested interest in the way prisoners are treated as well.


One of the best ways to protect our prisoners is by reducing crime inside of the prison. But reducing prison crimes is a difficult task. First of all, prisoners are reluctant to help reduce prison crime. Any prisoners helping law enforcement is labeled a rat and can expect poor treatment for the duration of their sentences.


There is this telecommunications company that primarily serves prisons and jails. The company is called Securus, and this company is helping to treat our prison population better through innovation.


When anyone calls a prisoner, the phone call is recorded by Securus. The digital data is overwhelming, but Securus continues to record all of these calls. The company then allows law enforcement officers to search that entire database using software that searches for a particular voice. If law enforcement gets a lead on a particular prisoner, they can use this software to collect information about that suspect. This information can be used to prevent crimes in prison which reduces recidivism.



How EOS Is Becoming the Lip Balm of Choice for Young Women

The closest thing women got to enthusiasm lip balm in prior generations was Suzy Chaffee doing commercials for Chapstick. Now, EOS (Evolution of Smooth) is closing in on the lip balm market, becoming the product of choice for millennials.

In an article appearing Fast Company,”The Untold Story Of How Lip Balm Upstart EOS Outdid Chapstick”, https://www.fastcompany.com, /3063333/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick, Sanjiv Mehra, EOS co-founder and managing partner said that all of the positive publicity about EOS lip balm products didn’t hurt the product’s popularity. As a start-up company, it was important for consumers to know the company’s values. Instead of just making a cheap product to undercut the prices of their competition, EOS concentrated on making a high-quality product that would make women fall in love with the brand. They could have gone the easy way, with a pot container balm that is applied with the fingers, but EOS wisely chose to reinvent not only lip balm but also the container. This added value as women could easily glide the product on their lips and refresh it anytime, anywhere on the go.

The organic ingredients and the variety of flavors make EOS today’s popular lip balm for women. This brand is not the same old unisex lip balm like Chapstick or Blistex. its got style and comes in an adorable, colorful egg shaped container. As the Kardashians were Facebook photographed applying it, naturally women’s magazines all over the world began writing articles about this new type of lip protection product. Pretty soon, EOS flavored lip balm was popping up in high-end as well as big box shopping outlets like eBay. This new “Evolution of Smooth” quickly became the go-to product for women who want a bit of sheen and maybe a little color without the heavy feel of the old fashioned products sold in tubes.


Mother and Daughter Buried Together

It was shocking and sad enough that actress Carrie Fisher died suddenly from a heart attack at the end of December, 2016, but when it was followed the next day with the death of her mother, entertainment icon Debbie Reynolds it seemed almost like a dramatic scene from a movie, but alas; it was all too true. Both making for truly sad celebrity funerals. Both of these women were loved by many who had followed their careers and hardly expected to lose both of them at once. Debbie Reynolds was clearly so devastated by her daughter’s death that she felt unable to continue living. Her son and Carrie’s brother Todd Fisher felt it would be a fitting tribute to both that they be put to rest at the same funeral.


The private joint funeral took place at the Forest Lawn Memorial Park in Hollywood CA where many other screen stars like Lucille Ball and Liberace, have their own final resting place. The funeral was attended by the family and many celebrities who were close friends and colleagues. Carrie Fischer was cremated according to her wishes, and her Mother’s body was buried along with some of Carrie’s ashes. Two motorcycle officers accompanied the hearses as they traveled to Memorial Park. Meryl Streep sang Carrie Fisher’s favorite song “Happy Days Are Here Again”. They were placed together in a lovely crypt where they will remain together forever.

Dr. Clay Siegall: A Study Reports Promising Results in Treatment of Rare Malignancies


Many clinical trials set up to try efficiency of new medications simply fail. They do not draw in enough patients, and they are not completed. This trend decelerates medical progress. However, NCI-MATCH is a study that has gone against that trend. The study has come up with a unique way of categorizing cancers for treatment. Contrary to the traditional method that classifies tumors based on the organ where they are first detected, this technique of sorting concentrate on specific mutations in the genetic makeups of cancer cells. According to oncologist Robert Comis, NCI-MATCH analyzes the distinct mutations that take place in the tumors.

NCI-MATCH in brief

NCI-MATCH enrolls patients who have consistently attained unsuccessful results from traditional cancer treatments. Nancy Nahmias is an example of a patient who reacted poorly to chemotherapy to the extent of developing a severe reaction known as sepsis, which led to her hospitalization for six weeks. Nahmias’ doctors told her that standard chemotherapy was not an ideal option for her. Her daughter, who serves as a physician, found out that the NCI-MATCH trial was ongoing and urged her mother to try it. After screening and analysis of the genetic pattern of malignancy, scientists discovered that her mutation might be responsive to a treatment rarely offered to people with liver cancer. In its first three months, the trial enrolled 800 patients.

Who is Dr. Clay Siegall?

Dr. Siegall opened up Seattle Genetics in 1998. He is the firm’s CEO, executive president, and Board of Directors’ member. Seattle Genetics is in the process of establishing a diverse portfolio of preclinical and clinical drug candidates targeting a broad range of autoimmune and cancer indications. Dr. Siegall has revolutionized the company into an authority in antibody technologies, particularly the antibody-drug conjugate technology.

Dr. Siegall has supervised numerous venture-funding campaigns that have allowed Seattle Genetics to generate over $330 million inclusive of the firm’s IPO back in 2001. The biotechnology champion has structured strategic partnerships, such as a global partnership with Genentech worth over $800 million. It has also entered several ADC partnerships with Genentech, Progenics, CuraGen, MedImmune, and Bayer. Since 2011, Seattle Genetics’ ADC collaborations have garnered over $65 million.

The Leadership of Desiree Perez at Tidal

Desiree Perez may not be known by the world just yet, but she appears to have this ferocious spirit of a hustler that is going to make her something of a household name. Her time that is being spent with Tidal is giving her ability to be the business woman that Jay-Z knows that she can be.


Based on complex.com, Tidal is definitely a strong company now that Desiree Perez has been able to get inside and build her own strategic plans to help this company go forward. She has shown her business prowess as a nightclub owner and contract negotiator for Roc Nation Sports. These ventures have proven that she is capable of handling leadership roles. This makes all the difference in the world when it comes to a company like Tidal.

Check this out.


This is a music streaming service that has seen a lot of ups and downs since Jay-Z acquired this company. The CEO and other financial leadership roles have changed several times since he acquired this company. In many cases the change came because the people that were in place to handle business were not able to successfully generate profits. There have been several leaders in place, and a lot of them have simply failed to live up to the expectations that Jay-Z had for Tidal.  Source:  billboard.com


Luckily, Jay-Z knew someone like Desiree Perez because she is the wife of one of his best friends Juan Perez. She already had the experience and she was looking for a way to channel her strategic planning experience into the music streaming industry. For Jay-Z this served as a perfect fit because it gave him the opportunity to employ a friend that he was confident in working with. Desiree Perez would prove to be effective in her position and she would not let him down.

For more of Tidal and Perez, click http://templeofthecave.com/tidal-desiree-perez-and-more/